Strategy & Consulting
Digital Media Planning
We provide media planning, buying & optimization services across digital channels that help brands reach their target audience across relevant media. With the right strategy and planning, we help companies create, and activate their marketing efforts to get results. We start our planning with map mapping your customer online journeys. With internet users now leaving a trail of data-rich digital footprints everywhere they go, you can track the movements of your target audiences and decide where and when to reach them and interact with your brand.
Our 6-step process of our Digital Media Planning:
- Identify your target audiences through comprehensive market research
- Understand your audiences’ interests
- Research your competition and their strategies
- Find your audiences when they are most receptive to your messages
- Deliver creative that motivates them to take action
- Test and retest your ad placements and creative to uncover what’s working and what’s not. Refine and improve
Brand Insight and Research
We start every project with some research. We spend enough time understanding your business, pain points, your marketing niche, your industry trend, and then build the best-fit solutions. We explore your brand’s personality and customer persona. Once we craft a solution, we confidently execute the plan, committed to completion, and beyond.
Once we craft your custom-fit solution we shift our focus to create a flawless digital experience for your customers. Everything we create is put through a battery of tests to make sure any problems are weeded out early in the release lifecycle, leaving behind a top-notch solution.
Digital Brand Optimization
We develop the Digital Brand Optimization with a rigorous process with a clear success road map to measurable “wins” that you can track on a calendar. The Digital Brand Optimization services is a combined plan to optimize your digital presence including press release, review marketing, YouTube video, image and social footprint — all of which to further boost your brand.
- Website optimization
- Brand Creation
- Content Marketing