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Content for SEO – General Best Practices, Part II

Let’s us talk about targeted keywords. They help the engine to determine what the pages are about. When selecting your keywords, choose them based on search volume. The right keywords should help increase conversion.

When incorporating your keywords into your content, take care in measuring the density of the primary keyword. It should make up two to three percent of the page. That means, for every 400 words, it can be used up to twelve times. Also, use the exact keyword phrase for the primary keyword. For example, “Stephanie’s Interior Design” is not the same as “Interior Design by Stephanie.”

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