The internet is a vast arena for companies and each one wants to get their website on top of others on internet searches by whatever means. However, what really brings a website on top of the search engines result pages such as Google, Yahoo or Bing? Is it the design, functionality, ease of use, search friendliness, popularity or is it the number of visitors coming to the website? Let us have an in depth analysis of the factors that govern search engine performance of websites and how web development and promotion company can really do the miracle in this.

The first and foremost factor that search engines have to do less with it but for the real user the design is the face of your website and it comes first and then comes the content of the website. Overall appeal is important for the website just as proper attire for an interview. Perfect balance of the theme of the website with that of the colors on it apart from the incorporation of design and functionality is what the website should have. In addition, the website must perform the same way on all the browsers including Google Chrome, Internet Explorer, Firefox Mozilla and others in order to ascertain its reach.

Next is the optimization of the website that is in a way the backbone. As it will decide, how search engines will take it and present it to those who search sites with similar queries on the internet. Thus, a robustly built website that is optimized for search engines is sure to appear and appear well on the search pages. In addition to this, the more the website is referenced by other related websites, the more it will have chances to appear prominently on the search pages as the search engines consider it to be endorsed by other relevant websites.

Most of the visitors use internet for getting information about varied topics. Thus, if the website has the most relevant information available on it, the search engines consider it more relevant than other websites of the same business. Thus content of the website also plays a key role in deciding the popularity of the website.

However, all these are pieces need to be integrated into a whole, and that is a website. Individuals can give these inputs but in order to come up with a whole, web development and promotion is necessary. Baytech Digital, a web development company that has successfully developed over 1000 websites since 2001 has perfected this art right from the time when there were few website and now when there are almost innumerable and counting. Baytech with its vast experience and know how in this field starts from the basics, designs, develops, promotes and makes sure that the website really performs. The excellent record of accomplishment of the company is a votary of its success and companies have turned their websites into profit making machines.