The Brief on Content Strategy

The idea of content strategy has been recycled over and over again in this blog. It is a lot more than just creating a bank of text in hopes of filling empty voids on websites. The principles of content strategy is to develop useful and meaningful value on a website. Consequently, addressing the lack thereof will significantly impact a user’s experience.

Content plays a heavy role in determining plans for the creation, publication and control of a website. A good copywriter will take in account of how all the content will be incorporated, written, updated, and revised. To add, there must be a good reason to publish content.

A large number of people fail to think about content in the early stages of website development. Come time for publishing, there is more work to be done figuring out how inserting new content could bring more well-rounded value. Inevitably, it will lead to stale and dissociative discussions and deem your website un-engaging.

Stay tuned to learn more about content strategy.



Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.