The Brief on Content Strategy
The idea of content strategy has been recycled over and over again in this blog. It is a lot more than just creating a bank of text in hopes of filling empty voids on websites. The principles of content strategy is to develop useful and meaningful value on a website. Consequently, addressing the lack thereof will significantly impact a user’s experience.
Content plays a heavy role in determining plans for the creation, publication and control of a website. A good copywriter will take in account of how all the content will be incorporated, written, updated, and revised. To add, there must be a good reason to publish content.
A large number of people fail to think about content in the early stages of website development. Come time for publishing, there is more work to be done figuring out how inserting new content could bring more well-rounded value. Inevitably, it will lead to stale and dissociative discussions and deem your website un-engaging.
Stay tuned to learn more about content strategy.
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