Achieve Branding Excellence
Question: How can you make your business stand out above the rest?
Answer: Start by developing a powerful brand identity.
Bold brand identity paves the way to a highly visible website. And a highly visible website paves the way to a generous increase in revenue. We have created this 4-step process to show you how to create a strong brand presence that will resonate with your target audience…
- The brand discovery stage
- The brand design stage
- The brand style guide stage
- The brand implementation stage
The goal of the discovery stage is for our user experience designer to truly understand your business and your business vision. The brand strategist will research and gain knowledge of your industry and competiion, so we can move confidently to the design stage.
Our designer will learn where you intend to use your branding elements, so we can make sure the designs will work across the different purposes, including;
– Website Design
– Social Media Banners
– Blog Post / Podcast Images
– Advertising Banner and Video Ads
– Marketing Flyers
– Billboards and Signage
We use color and simple graphics to resonate your identity and let it be the most memorable part of your logo. The next state is to create a brand style guide, and we make sure that all of your marketing touch-points represent your brand consistently with implementing this brand style guide. We have to emphasize the Consistency is one of the key psychological drivers that influence people to engage and take action.
In the brand implementation stage, we apply the brand style guide on the followings:
Website & Landing Pages:
We rebrand your website with new color, message, typography and all style when redesigning your website.
We apply the style guide on all your digital marketing communications such as social posts, webinars, podcasts, email marketing, display ads, retargeting ads, affiliates, blog posts, videos, slide decks, and infographics, etc. We ensure your brand image is consistent on all your social media sites. This includes profile images, advertising, post images, video, etc.
We apply the style on your printed advertising, all paid ads, events, etc. – we match the style with your online presence. The more consistent you are, the more you will be trusted.
The products you sell and the packaging in which they come in, from product packaging, postal/shipping packaging, to in-store packaging and labelling, etc. will build better trust if they match the same style.
All your hard copy print media style such as company brochures, user manuals, books, catalogues, business cards, stationary, publications, direct mail, and flyers, etc. can all help spread trust through visual and message consistency.
Baytech uses a team of multidisciplinary experts to research and develop your brand to make it easy for your target consumer group to find and trust you. Through thorough consultations and in-depth research analysis, we assist clients with ways to exceed customer expectations.
Creating strategies to go the extra mile to keep customers happy is just one aspect of the branding process. Branding also entails masterful positioning in your niche market as well as clearly defining your target audience. Our specialists at Baytech will analyze your competition and find out what is working for them so that you can do the same thing even better. Baytech will also help to define your business goals.
Once in place, recognizable brand identity will soulfully reflect your business image. Branding benefits are worthy of taking note of because a powerful branding campaign will generate a satisfying return on your investment. Baytech can assist you in achieving branding and design excellence. To stand out above the rest, call them today!