Bounce the Bounce Rate

The bounce rate refers to the percentage of visitors leaving your site without browsing through other pages. An e-commerce site would be an exception as a high bounce rate would be understandable. It would still be considered a bounce if a user stays an hour on a page they landed on and did not visit another page.

The more engaging your website, and the more favorable attention your website draws, the lower the bounce rate. Here are a few factors to consider when understanding your bounce rate:

  1. Are you only just pitching a sale, or do you have valuable content to provide your viewers?
  2. How long does it take to load your page?
  3. Do you have any broken links or images on the page?
  4. How assessable is the website? Does navigating require many clicks or just one
  5. Is the navigation placed well and is it straightforward to use?
  6. Is there an excess of pop-ups on your site?
  7. How are the aesthetics of the page? Are the colors pleasing? Is it easy to read?
  8. Have your pages been spell-checked?
  9. Have you filtered for unrelated keywords that will drive untargeted traffic?
  10. Are the links on your site relevant?



Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.