16 Jan 2020
Are Sitemaps necessary?
Absolutely! Sitemaps help web crawler discover pages from links within your site and from links in other sites. The crawler picks up all the URLs in the sitemap and associates them with metadata. Basically, it gives web crawlers pointers on how to crawl your site better. In order for all the pages in your website […]
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15 Jan 2020
The Dirt on Organic SEO
Organic or Natural? No, it’s not about getting elbows deep in dirt; however, organic SEO is about a planting and growing process in order to get your site listed in search engines. Expect that if you plan to invest time today in sowing your seeds of effort, it may take weeks, even up to months for […]
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14 Jan 2020
Why Hiring a SEM Expert Might be a Good Idea
But that’s if you don’t plan on spending a lot of time, money, and staffing. Search marketing, or utilizing paid search campaigns actually comes down to a science and it’s not easy as pie. Investing in somebody who has successfully managed successful, effective and profitable paid search campaigns just might be worth the pursuit. Consider […]
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13 Jan 2020
Checklist: Writing your Google Ad Copy
Contextual ads are a great way to target certain prospects because it shows up on websites with keywords searched by users with a particular interest. However, writing a simple and effective ad copy is one thing, but keeping in mind the quality and usability of your landing page is another. Here’s a checklist of things […]
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