Unfortunately, one of the most commonly overlooked facets of web development is the sitemap.  Poorly designed site architecture can provide a number of issues when it comes to web design, and the most common – and deadly, from a marketing standpoint – of those consequences is taking a hit in search rankings.

To understand how faulty sitemap architecture issues can hit your search rankings, it’s first important to understand how sitemaps work.  They are usually .xml files, and the main purpose is not to be read by humans, but by “spiders” – search engine spiders, that is.

Search engine spiders, to put it in simple language, “crawl” the web and go from page to page “mapping” the Internet so that the search engines can find your pages.  If you have an .xml sitemap that is incomprehensible to the spiders, then your pages could be left out of the search engines entirely, in some cases.

At Baytech Digital, we will give your sitemap architecture an overhaul.  First, we’ll entrust our team of engineers and developers to look at your actual sitemap.  They will compare that sitemap with the “conceptual” sitemap – the Platonic ideal of what your sitemap ought to look like once the overhaul is complete.  Then our team of engineers will get to work and make sure that your sitemap is as comprehensible and search engine friendly as possible.

Website development teams look at keywords, meta tags, and backlinks all the time when trying to figure out SEO.  They often ignore architecture issues, however – and they pay a price when it comes to search engine ratings.  Don’t let your website take a hit because of this fairly obscure issue.  Let our team of developers take care of your sitemap for you so that you don’t have to, saving you time and energy while increasing your market potential by giving you a higher place in the search engines.

If the spiders can’t find your spots, people won’t be able to, either!