April 23, 2020

What’s Your Unique Value Proposition?

The Internet is an extraordinarily fast paced environment.  Consumers can simply Google what they want and make a decision about a company in no time at all.  As Malcolm Gladwell explained in his book Blink, we make snap judgments about people – and companies – very quickly.  What does this mean for you and your web presence? It means you have to make an impression on your customers very quickly.You can only do that with a website design that shows clear value…

The Internet is an extraordinarily fast paced environment.  Consumers can simply Google what they want and make a decision about a company in no time at all.  As Malcolm Gladwell explained in his book Blink, we make snap judgments about people – and companies – very quickly.  What does this mean for you and your web presence?

It means you have to make an impression on your customers very quickly.You can only do that with a website design that shows clear value to your customers.  Your website design – and content therein – should show your customers how you are set apart from the rest of the pack and why your customers should choose you.

Beware, though.  Your Unique Value Proposition (UVP) is NOT a marketing slogan or jingle.  Web 2.0 users are far too savvy for those.  They’re looking for value, they’re looking for information, and they’re looking for proof.   Proof of what?  Proof that they should choose you over your competitors.

You should be glad that customers look for UVPs.  After all, if there’s no UVP involved, then what do consumers look for?

Price.

If they simply compare prices and go with whichever company is the cheapest, then your product or service has successfully become a commodity, and your profit margins will suffer from that.

Call Baytech Digital to discuss how our Internet branding services can help your company’s website deliver a Unique Value Proposition that sets you apart from your competitors and tells your customers not only why they should choose you, but also shows the value that you and your services will bring them.  Your website will be many of your potential prospects’ first glimpse at your brand.  Make their first impression a great impression.

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