Like the telephone switchboards of the 50’s, website links ensure that people get where they intended to go. But website links do much more than just hand off information, they contribute to your company’s search engine optimization and can also influence your page rank. Search engine spiders are constantly crawling the web, following and indexing links to provide more relevant content to their users. So how do you leverage links to start moving up the search engine results page (SERP)?

On the quest for top search ranking, different SEO strategies exist when it comes to links. One key SEO tactic is “link popularity.” Link popularity is used by major search engines to rank the quantity and quality of the links pointing to your website. They also examine the link text and relevance of those links. All of these factors contribute to your page rank.

Link popularity is just one facet of linking for SEO – external links. Your website should also review its use of back links and internal links to further optimize search results. Every link on your site today has an impact on your search ranking and SEO.

At Baytech Digital, we know that it takes a coordinated use of back links, internal links and external links to start moving up the SERP of key search engines. The links you put on your website (and have coming into your site) serve as a quality indicator for your overall site. And internal and external links that relate to your industry keywords and meta tags can contribute to the quality ranking you receive.

It pays to include linking in your SEO strategy, but many companies just don’t know where to begin. Let the online marketing and SEO specialists at Baytech Digital help you implement a link strategy that will show results. Call or email today for a free consultation about your use of links.