More Common Mistakes in SEM
Internet marketing should be looked at as a rather precise science with specific principles, and not as something that is able to work with any effort at all. No, not anybody can do it correctly, and you should not place your company’s future in the hands of people who do not have a clue. This is a costly mistake.
Another mistake frequently made in SEM is the use of your own more technical language rather than that of your potential customers. You want to gear your marketing message to something that will appeal to them – not necessarily to you. Keep your audience in mind when you draft your message and make sure that it also is age appropriate. This may mean dropping the more technical jargon for something that an even wider audience can appreciate. Don’t let the geeks in the office determine the language, but test it with others in the market field to develop that maximum effectiveness you need.
Bidding is another area where mistakes in SEM are often made. Terms that you bid on need to be wider based than those that merely refer to your branded search terms. You also need to use non-branded terms that readily apply to your theme or product. There are many out there and the more you use the better traffic you will receive. Make sure you test each one and optimize it with negative keywords.
Also, do not forget those keywords related to organic searches in which your Website naturally ranks high. Find those terms, too, and go after them by adding them to your SEM campaigns. In many cases, there are probably a number of keywords you want to target in your PPC campaigns.
Baytech Digital can help you in any area of SEM. Our proven teams have helped companies of all sizes and now we’d like to benefit your Internet marketing efforts. Talk to us today for a consultation and a better future.