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IP Infusion
Background
With over seventeen years of experience in intelligent network software solutions, IP Infusion found their online presence was diminishing in a hyper-competitive online marketplace. This was occurring despite their efforts in SEO via another company. Determined to keep their edge on the competition, they switched from their old SEO campaign with one of our competitors and selected Baytech Digital for our time-tested ability to deliver top ranking web visibility for our clients.
Solution
Baytech Digital conducted extensive research to re-evaluate and discern the appropriate keywords to target, looking for those that would deliver the largest return on IP Infusions investment with us. We also optimized ten of their site pages to increase impressions.
Results
In just four months IP Infusion saw a significant leap in keyword rankings:
For the ten pages, we optimized, IP Infusion saw organic site impressions increase by a combined 4199.22%. Additionally, Baytech Digital decreased the average cost per conversion by 29% from the campaign run during the same months, in the previous year by our competitor.
