It is an intriguing question, what is that special element which makes few websites popular in comparison to other websites? Generally, net users do like browsing an appealing website but no one gets to ponder that why few websites feature a unique appeal while few websites don’t get successful in drawing visitors. In today’s world, where almost every single day numerous websites are being launched, it is gradually becoming difficult to generate a good traffic for a website. In simple words, without incorporating a USP, it is difficult for a website to draw visitors. Where at one side, World Wide Web (www) really plays an important role in increasing your business, while on another side; this medium also poses numerous challenges.

For an instance, it takes barely few seconds for a visitor to decide whether he would continue browsing on a particular website or not. Incorporating stunning unique elements not only ensure that a website grabs attention of visitors but these elements also ensure that a visitor browse through complete information and thus decides to buy a product or avail the services offered by a venture. USP is such a factor of a website which ensures profitability to a venture. There are few elements of a website through which an appealing USP can be created. These elements include Homepage design, convincing Sales & logical Sales reason, a clarity regarding target audience, clear & crisp content, etc.

The homepage design must be attractive & must ensure marketability.  A homepage of a commercial website must include logical sales arguments so that a consumer may get convinced regarding his decision of purchasing a product or availing a service, offered by a commercial website. After all, the aim of a commercial website lies in converting a prospective consumer into a consumer.

Highlighting company’s credentials, narrating about exclusive benefits offered by a company can also help in creating an appealing USP. In order to create a strong USP, a businessman must ask few questions to get better clarity regarding ensuring a strong web presence. For an instance, he must ask himself what unique elements he can incorporate in a websites which are missing in other websites. Who are his target audience & how the created USP is going to yield a satisfactory result.

It is always recommended for any venture to have a clarity regarding the target audience since without possessing a clear understanding of their likings & disliking & preference, a venture can’t survive. Thus, conducting a market research is must for any venture. Another important thing is to ensure an impeccable content since content is a soul of a website hence utmost emphasis should be laid on the quality of the content.