Most people turn to Google when searching for something on the web. While other search engines may slowly be reclaiming some of the search market share, no one commands authority in the online search space like Google. More than 60 percent of internet users in North America turn to Google for their searches. In August 2009, that amounted to nearly 7 billion queries – in just one month, and in N. America alone! Globally, Google receives over 80 percent of internet searches.
While it’s important to not forget about other search engines like Yahoo! and Bing, most companies are interested in optimizing their website to perform well in Google. At Baytech Web Design, we’ve found that many companies haven’t even used one of the simplest techniques available to improve their organic SEO – claiming their business listing on Google’s Local Business Center (LBC).
The LBC lets you enter key information about your business or service, including address, hours of operation and product/service category. You then verify the information manually – this prevents Spam listings and adds even more credibility to the information’s accuracy.
Once you’ve claimed your listing at Google’s LBC, you just might find that you’ll start climbing the search engine results pages for your targeted keywords. It’s really a win-win situation. The LBC provides Google with more accurate and verified search results, and your company gets to piggyback on Google’s search dominance.
Baytech Web Design can help your company get listed on the LBC and can also help you put together a full web marketing program that includes SEO, linking and PPC strategies to help your company in its quest for top search ranking.