Bringing SEO into the Meeting
Making sure that SEO strategies are brought into the project from the beginning, and kept in place will probably meet with some opposition. There will be those that just do not understand the importance of SEO or why it can’t be just tacked on when all other planning is done.
This is especially true when Web designers are in charge. They like to bring in the newest and the latest – not understanding that it may not be the best for SEO purposes. This is especially true when using CSS to replace HTML pages or hi-tech design programs like flash – which the search engines cannot read. While it may look great, it is hurting your search engine optimization efforts.
Computer programmers often look at things like ensuring that everything is working right – which they may appear to be, but it does not mean that the best SEO tips are being followed which will lead to top search ranking. Others may just want to do things the easy way and not have to take the time to do it for best SEO.
The one who is responsible for ensuring SEO best practices are being followed should expect some opposition. Unfortunately, the opposition may come from unexpected sources – even from leadership. Since they may not understand, patience will be required with a general willingness to quietly instruct those who don’t get it.
Most likely, this instruction – and holding to your guns – will have to be repeated occasionally until the project is completed. SEO will have to be constantly checked. Project updates will have to be looked at, too, to ensure that search engine optimization is where it needs to be so that top page rank is attained.
Baytech Digital is ready to help you ensure that best SEO strategies are followed throughout your project (s). Let us help you achieve the top search ranking you need for better success. Talk to us today and start building for a better tomorrow.