Watch Broadmatch Terms for Better Results
When it comes to Internet marketing, there are a lot of things that can go wrong and end up costing you more money than you want to spend. One of these is PPC.
In a PPC campaign, landing pages can be very effective if done correctly – and they do not have to cost a lot of money. Thorough keyword research will be needed in order to help you avoid unnecessary broadmatch terms that are not likely to lead to click conversions.
By allowing your PPC campaign to include broadmatch terms, you will certainly draw more traffic – but it will not necessarily be targeted traffic that is buying. This feature should either be turned off, or you need to do enough research to decide which negative terms you need to include – so as not to waste your marketing budget in a hurry.
Remember, too, that turning off broadmatch for one or two terms may still allow the search engines to include the terms turned off if it is a close enough match. Only negative keywords can eliminate them.
As with any PPC campaign, you need to continually watch it, adjust it, or even turn it off if you discover the algorithms have changed. Be sure to run small tests to make sure that you actually receive the CTR you are looking for.
Baytech Digital can help you run successful PPC campaigns. We have a proven staff that can help you set it up and optimize it for best results. Talk to us today for success.