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What Makes a Successful Website?

There are some tried-and-true features that are common in just about every successful website design. By understanding these web development keys, Baytech Web Design will be able to allow you to have as efficient, effective and valuable of a website as possible.

What are some of the best features in websites?

In our experience, the most important feature of successful web development strategies in websites is that everything is easy to find. This is because your customer is at your website in order to find things to purchase, and if they can’t find anything due to clutter, they’ll just leave and find your competitor’s website. We’re certain you don’t want that to occur.

The site, in order to be successful in the e-commerce world, also needs to be aesthetically pleasing. People make snap judgments, as Malcolm Gladwell elucidated in his book Blink. Within about five seconds, people have made a judgment – right or not – about your company and products based on the look and feel of your website.

Make sure they come away with the right first impression.

Your site should provide people with clear value. If people don’t have a reason to stay on your website, they won’t.

In the information age, peoples’ time is more valuable than ever, and if they aren’t finding valuable reasons to spend time on your website, they simply won’t.

Stick with a few features that won’t overwhelm your viewers and will instead provide them with clear value. They’ll thank you with repeated views – and by becoming customers.

Finally, make sure that it’s easy to update your content regularly. Baytech Web Design can help you out on this front with an easy-to-use content management system (CMS) that allows you to update your viewers and customers.