What Offline Methods Are You Using?
A lot of SEM marketers today are not utilizing many tools that can bring them the traffic they want. Oftentimes, this is either because of a wrong focus, or they just do not understand the value or effectiveness of certain other techniques that will drive that traffic – and finances their way.
While SEO is essential, it should be realized that it is not all there is to marketing. This can especially be seen when it has been shown that two-thirds of people perform a search online because of some off-line ad they saw somewhere. Then, it even gets better. More than one-third of buyers will most likely buy from the company whose ad they saw in the first place.
The most effective off-line promotions were found to be that of direct mail and magazine ads. Combined, they accounted for about 60% of the sales. All other marketing methods had results of around 10% each or less.
A problem that stands out, however, is just how many online marketers have deliberately combined the power of off-line marketing methods with real online marketing methods in their SEM to reap the benefits of both at the same time? Sadly, only about 40% take advantage of this powerful combination.
Correcting this oversight in your Internet marketing can lead to real differences in the things that matter. By initiating Web marketing campaigns that use both methods – and integrating them so that they work together, you can build your brand, increase your traffic, and reap greater benefits financially, too!
Baytech Digital is ready to help you develop a winning marketing combination that will give you the edge you need over your competitor. Talk to us today about a new and more effective campaign that will drive real results.