If a website is the heart of a company, blogs are its veins as these bring traffic to the main website. Where the main website is like the mast of a ship, the blogs are the sails. All the blogs raised by the website lead to the main website that gets the real traffic. In order to step up the number of visitors, blogs are one of the tried and tested and robust means. Where blogs provide the ease of constant updating, these are also great means to attract people to comment and take part in the discussion. This also helps people connect well with the website and for more information on the topic or the product or service they can reach to the main website through the links on the blog.
Also it is easier to maintain a blog than a website. Almost all the blogs come integrated with content management system using which the users can manage blog posting, editing and updating of content. Since blogs are less formal than a website and most importantly are updated frequently almost daily or several times a day, people get the latest information on a selected topic. Thus use of blogs as supporting pillars of the main website has increased with the popularity of blogs and numerous companies use blogs to fetch traffic to their website.[netinsert=0.0.1.3.1.15.1]