Everyone is more attracted to a Website design that looks cool and is beautiful – than to a plainer one without as many bells and whistles. Once people get past the beauty of it, however, there often is little else there that makes people want to buy. The obvious focus in the planning went to the beautiful pages rather than good SEO and marketing practices.

There is a lot more to making a successful Webpage than just the way it looks. While others may be short on the looks, they may have taken the time to follow good SEO practices and have good Website navigation. This could actually enable the one with a lower quality design to get better traffic and probably better ROI.

Website designers tend to focus on design more than other features and it leaves the Website low on marketing power. Programmers, on the other hand, are great with SEO and other features – but usually poor when it comes to getting a quality Web design. In order to get the balance between website design and other essentials for profit, there needs to be an objective person, such as we have on our team at Baytech Digital that can provide a balance between the two.

Another common problem is that of easy navigation. Once again, designers tend to go for “cool” – rather than practical or easy. People who are going to visit your Website really care little about “cool” – they just want to get where they are going – and they want to do it quickly – without having to wait for a “cool” page to load.

Talk to us at Baytech Digital to get the balance your Website needs. Our team has helped many businesses of all sizes to achieve the right balance and make money, too.