The entire Internet revolves around people. Figure out what they really want – and you will know how to give it to them in your SEM campaigns. While that may sound simpler than it really is, you may be surprised at what you can learn if you take time to think about what it really […]

Getting people to look up your company or products online because of what they see or hear offline can lead to some serious sales. Knowing which mediums to use to generate these sales should play a part in your branding strategies. When it comes to which media are the most powerful for creating brand recognition […]

So many companies are not using a combined approach to their marketing. It is much more effective to use off-line marketing methods in conjunction with SEM. What a difference could be made in the bottom line with this simple application. When you think about what is lost by not using this method, it becomes almost […]

DMOZ Explained The Open Directory Project (ODP), also known as dmoz (http://www.dmoz.org), is a multilingual open content directory of World Wide Web links originally established by Netscape that was built and maintained by a community of volunteer editors. ODP uses a “hierarchical ontology scheme” for organizing site listings. Listings on similar topics are grouped into similar categories, which then can […]