Building your company’s brand identity should include trying to get a high page rank. While not everyone can be number one, it does help to guarantee a high degree of visibility online. The reason for this is that there is the matter of public perception of a company that appears in the top SERP’s. People […]

A successful SEM campaign has a lot of parts to it, which means that some things can be left out, or ignored. It is also possible that you may focus on a couple of elements of it, rather than the whole. Here are a couple of things that should not be left out. When you […]

W3C Standard Explained: The World Wide Web Consortium (W3C) is the intentional standards organization for the World Wide Web (W3). It is a consortium where member organizations sustain a full-time staff for the purpose of further developing standards for the W3. As of February 2008, the W3C had 434 members. The W3C also engages in education and outreach programs, creates software and serves as […]

Testing your Website design and landing pages for peak performance will require that you test just about every feature. You do not want to assume that any well-worn phrases are OK until you have actually tested them. It is quite possible that the simplest phrase – even ones that you find on successful Web pages […]