Google Webmaster Guidelines:
It is important for you to adhere to Google’s guidelines which will help Google find, index, and rank your site. Even if you elect not to implement any of these suggestions, we strongly encourage you to pay close attention to the “Quality Guidelines,” which will outline some of the “illegal” practices that could lead to your site being removed entirely from the Google index or being penalized in some other fashion much to the detriment of your organization.
• Submit your Web site to Google at http:www.google.com/addurl.html
• Submit your Sitemap as part of Google’s Webmaster Tools. Google uses your Sitemap to educate itself about the make-up of your site and to increase Google’s indexing of your web pages.
• Submit your site to all the major directories, especially the Open Directory Project (ODP) and Yahoo! As well as other industry-specific sites that can link to your own thus increasing your page rank.
• Ensure all relevant sites that should know about your web pages are aware that your site has been launched.
Content and design rules
• Create your site to have a clearly defined order of importance as well as text links. Every page should be accessible from a minimum of one static link.
• Implement a sitemap to enable users with links to be directed to the key pages within your site. If your site map is more expansive than 100 links, break the site map into different pages.
• Build a useful, informative, robust site including pages that clearly articulate your content.
• Brainstorm about words that browsers would use in search fields in order to find your site, AND USE THESE KEYWORDS IN YOUR CONTENT. BayTech’s SEO San Jose Team can do this for you.
• Utilize text embedded within your content rather than images to display important names, content, or links. The Google crawlers don’t recognize text contained as images, this will help increase our page ranking as well if done properly.
• Check for broken or degrading ineffective links.
• Take note that not all search engine spiders crawl dynamic pages as well as static pages. It helps to keep the parameters short as well as their numbers.
• Keep the links to your pages to fewer than 100.
• Permit search robots to crawl your Web site without session IDs or arguments that monitor their pathways throughout your site. These tricks are useful for monitoring individual user patterns, but the access pathways of robots is completely different. Using these tricks may result in incomplete indexing of your Web site, because bots might not have the ability to eliminate URLs that appear different but in fact direct towards the same page.
• Ensure your web server compliments the If-Modified-Since HTTP header. This allows your web server to tell Google whether your content has been modified since they last “crawled” your site. Utilizing this feature saves you money and bandwidth.
• Always utilize the robots.txt file on your web server. This file tells crawlers which directories have the ability to be crawled. Ensure its current for your site so that you don’t accidentally restrict a “Googlebot” crawler.
• Should your organization purchases a content management system (CMS) ensure that the system can export your content so that it is crawlable by search engine spiders.
The quality guidelines covered here are to protect you from making mistakes that will be interpreted as manipulative or deceptive behavior. Google will most likely penalize your site for deceptive behavior and practices such as misspelling well known websites and other such “dodgy” practices. Naughty! Naughty! Google has many practices which are prohibited and you should check Google’s proprietary Webmaster’s Guidelines page to see what is approved and what is punishable. Webmaster’s who adhere to the rules and play fair provide a much better user experience and enjoy a higher page ranking!
Quality guidelines and basic principles
• Design your web pages primarily for browsers, not search engines. Don’t manipulate your browsers or present different content to search engines than you display to your browsers.
• Do not implement tricks intended to illegitimately improve search engine rankings. A good rule to go by is whether you’d feel comfortable explaining your fraudulent behavior to your competition.
• DO NOT take part in link schemes designed to improve your site’s ranking or SEO San Jose, as your own rank may be affected adversely by those links.
• DO NOT use prohibited computer programs to submit pages, check rankings, etc. Such programs consume bandwidth and violate Google’s Terms of Service.
Quality guidelines – specific guidelines
• DO NOT incorporate hidden links or text!
• DO NOT utilize misleading redirects or cloaking practices.
• DO NOT seed pages with irrelevant keywords.
• DO NOT design pages to be malicious, such as incorporating phishing or installing viruses, trojans, or other prohibited programming.