Improve Click Throughs to Improve Rankings
If you want to improve your rankings in the SERP’s, then you will also need to improve your CTR’s at the same time. When you think about it, once again it only makes sense.
Again, computers have to be programmed in order to perform a desired action. You knew that. When a search engine is trying to give relevant data to the inquirer, it only makes sense that it would seem to be a good Website if it had the traffic and the CTR’s. After all, what is a CTR but an indication that somebody found some information or ad on that Webpage to be valuable to their desired keywords. More CTR’s, then, indicate a potentially valuable Webpage and Google then displays it in an even higher ranking.
This is why your CTR is a large factor in getting the higher rank in the Google Score. It cannot be “fixed” or faked, you are just going to have to improve your landing pages and ads to get the higher CTR. Of course, once they are perfected, you will find that your Web marketing efforts will begin to give you a much better ROI – which is why you’re doing it all in the first place.
Other factors play a part in your Google Score and ranking, but they are not as large of a factor as the CTR. It really is not the way to punish you that some people like to think. Relevance is another element of the equation, and so are some other small things.
The bottom line is that you need to work with the system. Computers can’t bend the rules, so you are better off working within the system, keep on measuring CTR, and making other adjustments and tweaks to outperform your competitor.
Baytech Digital is ready to help you build your SEM campaigns with highly functional Webpages that get the job done. We perform all aspects of SEM, enabling you to benefit from our results. Let us help you now – call us today.