Search engine spiders are blind to certain elements on a webpage such as your images. The alternative text should be used for any image that carries information and be blank (alt = “” with nothing between the quotes) for non-link images that don’t have information or are redundant.
Basically, you can also use alt tags to optimize keywords. Let’s assume your business sold specifically patent leather, especially for dress shoes. Here are some good and bad examples of alta text.
- Alt = “patent leather supplies for all patent leather accessories such as patent leather shoes.” (This alt tag is going to get you red-flagged by a search engine and label you as an alt spammer.)
- Alt = “patent leather” (too general)
- Alt =”patent leather for shoes” (Better)
- Alt = “Italian Patent leather supplies for dress shoes” (Great!)
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