2 Jun 2020

Your Website Is Your Brand

Your corporate identity is more than just a logo on a Web site. The truth is that your Web site itself is also a part of your brand. This makes it very important that you apply branding strategies to it just as you do to everything else in your business. Branding goes way beyond merely […]

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1 Jun 2020

Common Mistakes of Website Design

Everyone is more attracted to a Website design that looks cool and is beautiful – than to a plainer one without as many bells and whistles. Once people get past the beauty of it, however, there often is little else there that makes people want to buy. The obvious focus in the planning went to […]

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31 May 2020

What Can Branded Searches Tell You?

Following the records of your branded searches can tell you a lot of important information – if you pay attention. One important element which was already mentioned is that it will show you the actual value of your branding strategies and whether they are working or not. Another key element is to find out what […]

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31 May 2020

Make Constant Adjustments

This has been kind of an ongoing topic that has been repeatedly mentioned here. It really is that important. Tracking and measuring everything is essential when you run SEM. This is the only way to tell when you are on target. It will take an ongoing and regular check on your measurements to ensure and […]

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