20 Jan 2020
Less is More
Writing email marketing copy that sells means being short and sweet. Remember, less is more– it can be a snore especially when it becomes obvious that your newsletter or email is mean only to sell. So in light of that, ensure that your audience understands the offer you should highlight in the following ways: 1. The Entrance Counts: As obvious […]
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19 Jan 2020
Small Businesses: Finding Your Niche
Nowadays, more and more small businesses are catching onto implementing some form of SEO through gaining traction with blogs and social media. However, many small businesses fail at using these outlets correctly. After determining the core purpose of your business, the next thing to consider is your niche, or target audience. Many businesses tend to […]
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18 Jan 2020
Ever Wonder How Google Detects New Content?
It has been engrained into our minds that content is key. So how does Google recognize or interpret a new page or fresh content? To Google, anything new means first content. Therefore, your new website should be indexed on Google first before you continue to add new content to it. Google will detect fresh content […]
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17 Jan 2020
The 101 on KEI
KEI, or Keyword Effectiveness Index, helps one determine or measure how effective a keyword is for their website. Without it, it is very difficult to target your customer or client. The KEI along with a search engine friendly website will help you increase your overall conversion rate. Two variables help make up the formula for […]
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