6 Jan 2020

Does Social Media Go Hand in Hand with Search Marketing?

Social media and search marketing at the same time are complementary and are also two very distinct channels. Generating conversations about hot topics through social media marketing can directly affect the queries used in search. This is comparable to the way advertising and public relations through media coverage drive traffic and attention. The whole purpose […]
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5 Jan 2020

Hitting the Right Notes with Google Adwords Ads

It is no doubt that Google Adwords, to this day, continues to be the most effective medium for PPC advertising on the web. Within hours, any business can launch an ad. With ease in use and fast response to changes, it is no question why Adwords is the leading model in PPC advertising. Because all […]
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4 Jan 2020

Developing An Effective Web Presence in Three Ways

Solid organic search strategies are imperative and should be the goal of every business’ marketing efforts. On the web, you should be where your prospects are actively looking for what your business has to offer. Like building an attractive storefront, there’s no use in a physical location if your company name isn’t on it and your […]
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3 Jan 2020

Cut The Bounce in Your Bounce Rate

The term for the percentage of visitors leaving your website without bothering to browse through any other pages of your site is called the bounce rate. Because this is one of the key success factors to successful SEO, internet marketing professionals and web analytics professional have reason to be concerned about the bounce rate of […]
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