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App Strategy

Our strategies balance an optimal user experience with competitive marketing tactics to help your company succeed in the mobile app market. Baytech’s strategic approach to building and marketing a mobile app focuses on user-experience, differentiating your app in a competitive marketplace, and ensuring brand objectives are met. Our marketing team learns what makes your mobile app different from the competition, and we use these features to strategically market your business and making people choose your app as best fit that meets up with their requirement.

App Design

With our team of experts, we make your brand stay head of competition. Our mobile apps offer an incredible user interface, are designed for maximum impact, and improve demand for your business. For each app we design, there is an intensive mobile app UI planning process, which focuses on the needs of the user and ensures that their mobile experience will be engaging and conducive to achieving your business objectives. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

App Development

Our goal of developing a mobile app for your brand is to help your business increase its online presence and the ease of usability and accessibility of your business. Also, we create mobile apps to help you connect with users through a new digital platform. Whether it is a native, hybrid, or web app we can build the right platform for your mobile endeavor.

App Marketing

The very moment we have successfully develop a mobile app for your brand, we implement the necessary marketing campaigns to make your mobile app stay unique and most demanding amongst industry competitors. After taking series of creative marketing initiatives, our specilalists strategically connects your brand with your audience. Mobile app promotion begins with discovering your app’s unique value in the marketplace. When it comes to mobile marketing, we understand the importance of a cohesive app marketing strategy.

INSIGHT AND RESEARCH

App Strategy

Having a mobile app strategy at the back of your mind or at your finger tips is crucial towards the success of designing, developing, and marketing your app. No matter the type of business you run, whether a small scale enterprise, pure online retail store, or a large firm, laying down a strategic approach towards the development of your app will enable your business scale through a lot of obstacles and mistakes associated with integrating a mobile app into your business.

Mobile strategy are base on vast amount of research methods and the experience of experts in which there is no other agency more equipped in that aspect than us. Given our expertise in research analysis, we can help you define the implementation of roadmap and milestone for both your customer and professional team. Through insights and research, we will help you carry out market analysis, study your competitors to determine their strengths and weakness, and also forecast their moves so that we can come up with a powerful strategy that will help you dominate your industry and reach your clients faster through your own custom app.

TESTING

After carrying out all the vital research and applying insightful initiatives to the strategy of developing your app, we put it to test. Unlike most agencies, we don’t just develop a strategy and hand it over to you on a trial and error basis. Rather, we put all our forecast, model, and concept to test so as to provide you with a plan that actually works so as to avoid wasting resources.

OPTIMIZATION

When we are done with testing our strategy, we reevaluate, and optimize it so that the developed model is tailored to fit your organizational needs. We don’t believe in the fact that “one fits all” and that’s why we treat each project as uniquely as possible. Optimizing your app strategy to appeal to your brand’s vision and mission, your company’s goal and the interest of your customers. Because, developing an app is one thing and having the same app offer immediate solution to the needs of your customers is another.

INSIGHT AND RESEARCH

App Design

Take a close look at the unique designs of most trending apps today and you will realize they have one thing in common – they benefit users. This is why our design model focuses more on appealing to the desires of your customers. We believe that an app design should base solely on the immediate needs and desires of it users. However, in order to discover what this needs and wants are, we go into deep research and understanding of your potential user and also your competitor’s product.

This strategy allows us to determine what your competitors are doing that your targeted customers love also to ascertain what your competitors aren’t doing that your potential customers want or need. With this approach, we can collectively take over the market by turning the tides to your favor through insightful ideas, impeccable application design and development.

TESTING

After an in-depth research is carried out and conclusions drawn, we create prototypes. During the testing phase, these prototypes are used to prepare the ultimate and lasting solutions for your verification and that gives us insights into how the idea solution needs to be modified to meet your customers need and behavior. Also, during these phase, we gather relevant feedbacks and insights from potential customers and use these information to enhance the original design.

OPTIMIZATION

Our tremendous app designs are focused on creating compelling interface that your users can easily interact with. From concept to final polish, we ensure that your designs are optimized to exceed your expectations. Integrated with our product strategy and app development service, our app design approach begins with providing solutions to the need of your users. This approach has undoubtedly paved way for our clients in their various market industries thereby putting them ahead of their competitors.

INSIGHT AND RESEARCH

App Development

In a fast developing marketplace as today, it is essential that you have the most up-to-date advice and support at hand especially when pondering on how to introduce your new mobile services to your internal or customer-facing communications. Most businesses own applications yet, less than 20% of their customers purchase their services through their mobile apps. For that reason alone, there is a need to stand out and to do this; your application must offer unique value while giving your users a tremendous experience – Value and user experience that we are well equipped to help you portray.

Our team of app developers are up to date with the latest innovations in the app world across a variety of market sectors and will work closely with you to design and develop your app through extensive research, innovation, and insights so as to market your application in the most effective way for use on smartphones, tables, and computers.

TESTING

Whether it’s a full-blown smart phone app linking with your website or a mobile aid for your sales team, we can help you decide how to make the most out of your market. After developing your website’s app, to ensure that it is of the highest standard and that it meets your desired needs and requirements, we will test it across diverse mobile engines to monitor its responsiveness and efficiency while integrating your app seamlessly into a wide range of back office system.

OPTIMIZATION

Gone are the days when websites are merely built for desktop or laptop use only. Although a mobile app goes beyond just trying to fit a mobile version of your site into the mobile market, we have to optimize it. Through optimization, we will make your website’s app more efficient in such a way that it will serve your customers need on the go and make your brand’s interactivity with your target audience very smooth and effective. Furthermore, we utilize our in-house expertise in your project while planning, design and developing your app to deliver a powerful and yet optimized website app that is compatible with every mobile engine; be it iOS or Android.

INSIGHT AND RESEARCH

App Marketing

Mobile apps have continued to evolve as it moves away from being a standardized platform like before into an integrated comprehensive marketing strategy to reach customers faster and better through their mobile devices. Gone are the days when people simply download an application just for the sake of having it. Rather, users evaluate and determine the problems an app can solve before installing it. However, given the latest developments, companies no longer develop their app and promote it through traditional marketing channels.

Instead, they put in a lot of research to marketing their mobile application so as to ensure it gets to the hands of their customers on time. Luckily there is no other agency that have the insights and technical knowhow of application marketing like us. With research as an integral part of what we do, we are able to market your application while focusing on its key performance indicators (KPI) so as to market the experience your app will unleash rather than the app itself.

TESTING

To test the performance of our marketing technique after developing a tremendous strategy to get your app to your potential customers, we partner your app with our mobile marketing experts and dedicate all our resources towards the tactics and marketing of your app. Because it deserves to be heard, seen, and used. Also, while focusing on marketing your app, we run some fundamental test to ensure your application is compatible with both iOS and Android or any other mobile engine out there so that your users can actually get the experience they desire.

OPTIMIZATION

An application is a great way to interact with your audience on a continual basis. And Baytech being a reputable app development and design specialist, we optimize the engagement levels of your app to integrate user data into a larger CRM so that you can leverage these users and incorporate them into your marketing initiatives.

Also, another way we optimize your app’s marketing campaign is to put your app where your customers are. Gone are the days where advertisers flood the bill board. We optimize your app marketing strategy through mobile advertizing networks and real time bidding exchange so as to minimize cost and maximize the number of potential customers downloading, installing, and using your mobile app.

Awards

Our journey to the top and as the leading web agency companies, we have gotten various accolades. We have gotten awards as the best and leading web digital agency all because; so far, our group of experts has always provided a mind-blowing lasting solutions and quality service delivery without a dent in the quality of the services.

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